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November 30, 2016

FROM AN OCEAN OF IMAGINATION RISES SEAWORLD’S DEEP BLUE CREATIVE


ORLANDO, Fla. (November 3, 2016) – SeaWorld Parks & Entertainment (SEA) today announced the formation of Deep Blue Creative, a new team designed to harness and drive innovation and creativity within the company. Bringing together talent from both inside and outside the organization, the six divisions of Deep Blue Creative will enhance every aspect of SEA’s business and bring to life innovative new experiences that are fun and meaningful.



“The creation of our Deep Blue Creative team represents an evolution and a fresh, inventive approach to executing our mission of inspiring guests with experiences that matter, “ said Anthony Esparza, Chief Creative Officer for SeaWorld Parks & Entertainment.    “Our global brands have a distinct zoological and conservation focus that isn’t replicated in the industry, and we aim to build on that unique advantage with immersive and interactive experiences for our guests.”

The Deep Blue Creative studio will include dedicated teams to identify and focus on the key priorities that drive the business:
  • Theme Park Development, U.S.A. encompasses two teams—Project Management and Guest Experiences—closely collaborating to inspire guests through innovative attractions, culinary experiences and retail environments.
  • Theme Park Development, Global leads the development of all theme park growth initiatives beyond the company’s existing parks, including international expansion, exploration of new business models, feasibility and site evaluation.
  • Resort Development is responsible for the business and creative development of resorts and hotels, unique hospitality experiences and land planning.
  • Events and Entertainment supports all park entertainment teams in staging live experiences for theatrical settings, as well as culinary and retail environments.  This team will explore and develop new event concepts that inspire family traditions and encourage repeat visits from annual pass members and local residents.
  • Media Enterprises leads the company’s film, television, and music business, maximizing distribution opportunities for our brands.  This team will collaborate with content creators and develop production partnerships.
  • Expedition X is a team focused on prototype development for innovative project concepts and new technology. This group will harness creative energy from within and outside the company and look for emerging trends and inventive ways to bring guests experiences that explore both real and amazing worlds on land and sea.

To learn more about SeaWorld’s new Deep Blue Creative visit: seaworldentertainment.com

About SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world. The company is one of the world’s foremost zoological organizations and a global leader in animal welfare, training, husbandry and veterinary care. The company collectively cares for what it believes is one of the largest zoological collections in the world and has helped lead advances in the care of animals. The company also rescues and rehabilitates marine and terrestrial animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild. The SeaWorld® rescue team has helped more than 28,000 animals in need over the last 50 years.

The company owns or licenses a portfolio of recognized brands including SeaWorld, Busch Gardens® and Sea Rescue®. Over its more than 50-year history, the company has built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind zoological collection of over 800 species of animals. The company’s theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for its guests.

SeaWorld Parks & Entertainment is a wholly owned subsidiary of SeaWorld Entertainment, Inc., a publicly traded company. Visit www.seaworldentertainment.com.