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December 8, 2016

Coca-Cola Beverages Florida, LEGOLAND Florida Resort and Select Walmart Stores Team Up to Make the Holidays Merry and Bright for Polk County Kids


TAMPA, Fla. - Now through Dec. 31, kids go free at LEGOLAND Florida Resort when guests purchase a new, unwrapped toy valued at $5 or more at dozens of participating Walmart locations in Central Florida, then donate the toy at the Winter Haven, Fla., theme park and purchase an adult ticket at the same time.  It's all part of a great promotion that unites Coca-Cola Beverages Florida, LEGOLAND, Walmart Stores, Inc., and Toys for Tots in a unique effort to brighten the holidays of deserving children.

In order to receive the Kids Go Free discount, the donated toy must be purchased at participating Walmart stores from Tampa to Daytona Beach, and dropped off in Toys for Tots collection bins at the theme park entrance. Walmart proof of purchase must be presented along with the donated toy to receive the Kids Go Free discount.

In addition, the purchase of an adult ticket is required at the time of the toy donation to receive the free child's ticket. This offer cannot be combined with other discounts or promotions, and adult tickets purchased prior to the toy donation are not eligible to receive the Kids Go Free discount.

The donated toys will benefit kids in Florida's Polk County, home of LEGOLAND Florida Resort, through the Toys for Tots program. A printable PDF list of all participating Walmart stores is available online at http://bit.ly/2g4dQP8.

The Kids Go Free offer, which is valid through Dec. 31, 2016, entitles guests to one free child's admission with the purchase of one full-price adult admission to LEGOLAND Florida Resort. Each qualifying toy is eligible for one Kids Go Free discount with purchase of single-day adult admission.

"This promotion is a perfect example of our partnership with our valued customers, Walmart and LEGOLAND Florida Resort," said Reginald Goins, chief operating officer of Coca-Cola Beverages Florida. "We are proud to be serving the community together during the holiday season."

Adrian Jones, general manager of LEGOLAND Florida Resort, said it's a perfect example of parent company's Merlin Entertainments' commitment to enriching the communities in which it operates.

"As a vacation destination built for kids, we're delighted to work with other businesses that share our desire to brighten the spirits of children," he said.

According to George Overstreet, co-coordinator of Toys for Tots Polk County, the effort is a welcome gesture of goodwill for the region's youngest members.

"Every child deserves a toy for Christmas," he said.

Meanwhile, on several dates through Dec. 21, LEGOLAND Model Citizens will greet shoppers at multiple Central Florida Walmart locations, with lots of fun for kids planned at each stop:

Thursday, Dec. 8
  • 10 a.m. to noon: 4444 W. Vine St., Kissimmee
  • 2-4 p.m.: 1471 E. Osceola Parkway, Kissimmee
Sunday, Dec. 11
  • 10 a.m. to noon: 5991 S. Goldenrod Road, Orlando
  • 2-4 p.m.: 11250 E. Colonial Drive, Orlando
Tuesday, Dec. 13
  • 1-3 p.m.: 13300 Cortez Blvd., Brooksville
Wednesday, Dec. 14
  • 10 a.m. to noon: 3101 W. Princeton St., Orlando
Friday, Dec. 16
  • 10 a.m. to noon: 2140 Bloomingdale Ave., Valrico
  • 2-4 p.m.: 11110 Causeway Blvd., Brandon
Tuesday, Dec. 20
  • 1-3 p.m.: 10237 Bay Pines Blvd., St. Petersburg
Wednesday, Dec. 21
  • 1-3 p.m.: 28500 State Road 54, Wesley Chapel
About LEGOLAND Florida Resort
Built for kids 2-12, this multi-day vacation destination located just 45 minutes from Orlando and Tampa includes an interactive, 150-acre theme park with more than 50 rides, shows and attractions, a world-famous botanical garden and the 5-acre LEGOLAND Water Park. LEGOLAND Hotel, located just steps from the theme park entrance, features 152 rooms and suites, each with its own LEGO theme and some with beautiful views of nearby Lake Eloise. Opening in 2017 is LEGO NINJAGO® World, an immersive theme park land with a groundbreaking, interactive ride inspired by the popular LEGO building sets and TV show, and LEGOLAND Beach Retreat, a lakefront resort with 83 themed bungalows offering 166 separate accommodations. LEGOLAND Florida Resort is a part of the Merlin Entertainments Group (LONDON: MERL). For more information, visit http://www.legoland.com/florida.

About Coca-Cola Beverages Florida
Coca-Cola Beverages Florida (CCBF), headquartered in Tampa, Fla., is one of the largest independently owned and operated Coca-Cola bottlers in the United States. CCBF markets, sells, and distributes products of The Coca-Cola Company (TCCC) throughout Florida. CCBF offers soft drinks, bottled waters, juices, nutrient-enhanced water beverages, sparkling beverages, sports drinks, teas, and energy drinks. Through recent acquisitions in Central, North and South Florida, CCBF will be the leading, locally focused Coca-Cola bottler in Florida, employing more than 4,500 associates, operating sixteen sales and distribution facilities and four production plants. Please visit www.cocacolaflorida.com to learn more.