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February 21, 2017

FIRST-EVER UNIVERSAL PARKS AND RESORTS NATIONAL ADVERTISING AND BRAND CAMPAIGN LAUNCHES TODAY

Campaign Defines the Universal Theme Park Experience 


ORLANDO, Florida and HOLLYWOOD, California (February 21, 2017) - Your kids are growing up and it's suddenly time for a different kind of family vacation. Your family is ready for more excitement, exhilaration and adventure. It's time to just let loose and have fun - together.

Universal's theme parks in Orlando and Hollywood offer exactly the kind of vacation your family craves - bringing together popular culture's most compelling stories, characters and adventures to create some of the world's most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as The Walking Dead Attraction and Race Through New York Starring Jimmy Fallon.

Universal Parks and Resorts is showcasing these experiences as part of a national brand campaign set to launch today. It will be the first time Universal Orlando Resort and Universal Studios Hollywood speak to consumers with one voice.

Called, "I'm Ready," the campaign will show how Universal theme parks take family vacations to an entirely new level. It comes after years of transformational growth at both Universal theme park destinations - growth that has reinvented theme park entertainment itself. The campaign includes a national television advertisement, digital advertising placements, a joint Universal Orlando and Universal Studios Hollywood web landing page where guests can go to get more information - and more. 

"Universal Parks and Resorts provides world-class entertainment destinations with signature theme parks in both Orlando and Hollywood that create unparalleled entertainment for the whole family," said Alice Norsworthy, Executive Vice President of Marketing for Universal Parks and Resorts. "This new campaign speaks to the needs of families as they evolve - and it invites them to vacation on a whole new level."

About Universal Parks and Resorts
Universal Parks and Resorts, a unit of Comcast NBCUniversal, offers guests around the globe today's most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world's most thrilling and technologically advanced film- and television-based attractions.

Comcast NBCUniversal wholly owns Universal Studios Hollywood, which includes Universal CityWalk Hollywood. It also owns Universal Orlando Resort, a destination resort with two theme parks (Universal Studios Florida and Universal's Islands of Adventure), five resort hotels, and Universal CityWalk Orlando. In addition, Comcast NBCUniversal owns a 51 percent majority interest in Universal Studios Japan, in Osaka and has a license agreement with Universal Studios Singapore at Resorts World Sentosa, Singapore. The company has also announced plans for a theme park in Beijing.