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March 9, 2017

MAKE UP FOR EVER UNVEILS ADDITIONS TO ITS BEST-SELLING RANGES AT THE MAKEUP SHOW ORLANDO

Attendees Receive Early Access to the Latest Innovations in Complexion & Color 


Leading cosmetics brand MAKE UP FOR EVER introduces new launches from its award-winning Ultra HD and Aqua XL ranges, and presents two must-see seminars as the Diamond Sponsor of The Makeup Show Orlando, taking place March 18-19, 2017. 


At Booth B13, MAKE UP FOR EVER debuts new releases from its iconic Ultra HD complexion range. New Ultra HD Skin Booster instantly hydrates and smooths upon application, increasing skin’s moisture and preparing it for makeup application. Ultra HD Lip Booster, available in Clear (0) and Light Pink (01), can be worn alone for a subtle shine or as a prepping lip mask to smooth and hydrate. The best-selling Ultra HD Microfinishing Loose and Pressed Powders are the last essential step to complexion perfection, now reformulated with even more blurring power. The loose version invisibly blurs with spherical Silica micro-particles, while the pressed version includes Hyaluronic Acid, which helps prevent the dryness typical of pressed formulas. Ultra HD Microfinishing Pressed Powder is now also available in two new shades, Banana (2) for medium to tan skin tones and Peach (3) for tan to deep skin tones, in addition to Translucent (1) for all skin tones. 

The pro-favorite Aqua XL range is expanding to include new Aqua XL Ink Liners and Aqua XL Color Paints, both of which will be exclusively previewed at The Makeup Show Orlando. Aqua XL Color Paint is a blendable, ultra-pigmented, cream shadow with waterproof wear and 24-hour staying power. Available in 20 shades and matte, lustrous, and iridescent finishes, this versatile addition to the Aqua XL range can be worn alone as a shadow, as a liner, or as an eye shadow base to achieve a full range of eye looks. Aqua XL Ink Liner enhances eyes with a waterproof formula that withstands even the most extreme conditions, ensuring the liquid liner stays on until you take it off. 

In addition to previewing the latest product launches from the brand, MAKE UP FOR EVER’s Pro Media Educator, Nick Lujan, hosts two engaging seminars. On Saturday, March 18th from 12-12:45pm, Nick discusses how to achieve a complexion that works across bridal, catalogue, and editorial in, “Complexion Essentials: Makeup for Every Medium.” On Sunday, March 19th from 12:45-1:30pm, Nick inspires creativity and gives attendees a look at pro mixology and MAKE UP FOR EVER’s colorful product offerings in, “Editorial Essentials: Mastering Color and Mixology.” 

The entire MAKE UP FOR EVER range is available for 40% off retail prices at Booth B13. Additional exclusive deals for The Makeup Show attendees include 50% off the purchase of 5 or more products from the Ultra HD range and 5 or more of the new Artist Acrylip and Artist Liquid Matte lip products. 

For more than 30 years, MAKE UP FOR EVER has consistently produced unique, high performance makeup that takes the industry by storm. With product offerings as extensive as professional makeup artists’ needs, MAKE UP FOR EVER regularly chooses to launch new product innovation to the professional community first – and always at The Makeup Show. From the inimitable HD complexion range to the unparalleled color assortment and versatility of the Artist franchise, MAKE UP FOR EVER dependably delivers pro grade products to the professional community, relentlessly putting the needs of professional makeup artists above all.