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August 10, 2017

Drumroll, please …. Curtain Rises on Main Stage Schedule for The Americas Cake Fair 2017

Tickets for admission, hands-on classes and demonstrations are on sale now for the Americas’ largest expo dedicated to cake, chocolate and sugar arts

ORLANDO, Fla. (August 10, 2017) – The wait is over, dessert fans: The Americas Cake Fair (Cake Fair) has announced its jam-packed schedule of live theater (main stage) demonstrations by some of the world’s most renowned cake designers and sweets-centric television personalities. The largest trade and consumer show in North and South America dedicated to cake, chocolate, sugar arts and more returns to the Orange County Convention Center on October 13-15, 2017.

More than 10,000 baking professionals, industry buyers, pastry chefs, cake artists, retail bakers, hobbyists and everyday foodies from around the world are expected to attend the three-day celebration of cake, chocolate and sugar artistry. The highly-anticipated line-up of main stage headliners enables enthusiasts to make plans now, register and sign up for classes, which are expected to sell out quickly.

Headlining the live theater is “Cake Boss” Buddy Valastro, star of the hit TLC show, appearing on Saturday, October 14 and Sunday, October 15; Mich Turner, whose clientele includes The Queen of England, Madonna and David Beckham, presenting on Friday, October 13 and Saturday October 14; pastry genius Ron Ben-Israel, named “the Manolo Blahnik of wedding cakes” by The New York Times, also on stage October 13 and 14; and Nancy Fuller, host of Food Network’s Farmhouse Rules, appearing on Sunday, October 15. Presentations by Sponsor Domino Sugar, demonstrations by cake designers Paul BradfordShawna McGreevyAvalon Yarnes and Edwald Notter, plus award ceremonies for live challenges and cake competitions, round out the main stage line-up. Keeping the fun “rolling” along is Main Stage Host and Celebrity Chef Emily Ellyn, best known as the Retro Rad Chef from Food Network with appearances on Food Network StarCupcake Wars, and most recently, the winner of Cutthroat Kitchen. Additional headliners will be added to the line-up soon.


While seeing is believing (and inspiring!), attendees can build their skills and learn from the best in the business at more than 100 hands-on classes, demonstrations and business seminars taught by the world’s most skilled cake decorators and industry professionals. Due to popular demand, show producers have added an extra day of hands-on classes and demonstrations on Thursday, October 12, one day prior to Cake Fair’s official opening. From the art of airbrushing to mastering chocolate modeling, all classes and demonstrations will provide instruction on the latest techniques. All classes are three hours in duration and must be booked in advance online.

In addition to the stage presentations, hands-on classes, demonstrations and seminars, Cake Fair’s features include:
  The Sugar Art Fashion Show on Friday evening, October 13, with models strutting the runway adorned by cake costumes and edible ensembles, co-hosted by Celebrity Chef Emily Ellyn and Fashion Stylist / On-Air Style Expert Melanie Pace, and benefitting Second Harvest Food Bank of Central Florida
  Live Global Cake and Chocolate Challenges, where international teams and individuals will battle for top honors
  Traditional cake competitions offering cash prizes for contestants across all skill levels
  Themed “zones” sprinkled around the show floor, including a Kids Zone for a yummy interactive experience for budding cake artists; and The ACD Magazine Cake Zone sponsored by American Cake Decorating Magazine for a delectable introduction to fondant and other skills
  An exhibit hall overflowing with products and services, including some items for cash and carry.
Attendees can enjoy sweet savings by purchasing tickets online, and can save even more when attending the show on multiple, consecutive days. Prices start from $30 for regular, single-day adult admission with advance online purchase. Advance registration is highly recommended for hands-on classes, demonstrations and Retail Bakers Association seminars.

The inaugural Cake Fair in 2015 became an immediate sensation among professionals and consumers, alike. Cake Fair is hosted by Satin Ice, which is made by Satin Fine Foods, Inc., an industry-leading manufacturer distributing its premium range of cake decorating products to more than 60 countries worldwide. Partners and sponsors of The Americas Cake Fair include American Cake Decorating; Ateco; Cake Masters; Dawn; DecoPac; Domino Sugar; Guittard Chocolate Company; Pillsbury; Retail Bakers of America; and Sterling Bank.
Stay up to date on Cake Fair event updates, special offers and exclusive contests by following the show on FacebookInstagram and Twitter (@cakefair). For those who want to present their work during live challenges and competitions, registration and information about themes and rules is now available. For more information about exhibitor opportunities, exclusive, customizable sponsorship packages, visit www.cakefair.com.

About Satin Ice / Satin Fine Foods, Inc.
Satin Fine Foods, Inc. is a world-leading rolled fondant manufacturer. Established in 2001, Satin Fine Foods developed the Satin Ice range of products to satisfy the demands of the world’s best cake artists. Known for its superior workability, consistency and taste, Satin Ice has become the premium fondant of choice for professional cake artists around the globe. For more information please visit www.satinice.com.

The Americas Cake Fair 2017 Main Stage Schedule*

FRIDAY, OCTOBER 13th
10:30 am Domino Sugar Presentation
11:30 am Mich Turner
1:00 pm Nancy Fuller
2:00 pm Ron Ben-Israel
3:00 pm Paul Bradford
4:00 pm Global Challenge Awards Ceremony

SATURDAY, OCTOBER 14th
10:30 am Ron Ben-Israel
11:30 am Special Guest
1:00 pm Mich Turner
2:00 pm Buddy Valastro
3:00 pm Shawna McGreevy & Avalon Yarnes
4:00 pm Ewald Notter

SUNDAY, OCTOBER 15th
10:30 am Special Guest
11:30 am Special Guest
1:00 pm Nancy Fuller
2:00 pm Buddy Valastro
3:00 pm Awards Presentation

*Show schedule subject to change.