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October 3, 2017

Two sweet story opportunities this week: The Americas Cake Fair to help raise awareness, stock supplies at Second Harvest Food Bank of Central Florida as demand rises


WHAT:
With a huge influx of new residents from Puerto Rico expected in the coming months and the Thanksgiving / holidays approaching, Second Harvest Food Bank of Central Florida (SHFBCF)’s need for food donations is rapidly increasing. The Americas Cake Fair is conducting two community outreach initiatives to help raise awareness for SHFBCF’s services and stock supplies of local emergency food pantries. Both events provide excellent visuals and interview opportunities.


WHEN/WHERE:
Wednesday, October 4, 10:30 AM – A Baker Inspires Others
The Founder & CEO of Satin Fine Foods, Inc. & The Americas Cake Fair is meeting with students enrolled in the Second Harvest Culinary Training Program, which provides qualified, at-risk and economically disadvantaged adults with the culinary and life skills training needed to pursue a sustainable career in the food industry. Kevin O’Reilly will share his inspiring business story, from humble beginnings working in his family’s bakery in Ireland to creating a “better-tasting mousetrap” (Satin Ice) to establishing one of the largest fondant manufacturing companies in the world.
Where: SHFBCF Main Facility, 411 Mercy Drive, Orlando, FL 32805

Saturday, October 7, 2:00-4:30 PM – Drive-Through Food Drive at the Ace
Central Floridians can support their community and donate non-perishable, unexpired food items in exchange for ticket vouchers to The Americas Cake Fair. A donation of 10 food items entitles each consumer to one ticket voucher, with a limit of four vouchers (40 food items donated) per household. Vouchers can be redeemed at the Cake Fair registration window at the Orange County Convention Center, West Concourse, October 13-15, 2017. Vouchers are available on a first-come, first-serve basis while supplies last. Participants can simply drive into the large surface “car park” at Ace Cafe Orlando, stay in their cars, and volunteers will exchange ticket vouchers for donations, right through car windows; or they can park and enjoy a visit to the Ace.
Where: 100 W Livingston St, Orlando, FL 32801, corner Livingston & Garland

MEDIA CONTACTS:
Jennifer Bisbee, APR, 407.257.4667jennifer@bisbeeandco.com
Laura E. Richeson, APR,  407.616.8108laura@richesoncommunications.com
Greg Higgerson, 407.514.1021ghiggerson@feedhopenow.org
Brie Rios, 407.514.1074BRios@feedhopenow.org
Steve Glum, 407-506-5084sglum@acecafeusa.com

About Second Harvest Food Bank of Central Florida
SHFBCF is a member of Feeding America – the largest charitable domestic hunger-relief organization in the United States. SHFBCF secures and distributes food and grocery products to approximately 550 local nonprofit feeding programs throughout Central Florida. Last year, with the help of food and financial donors, volunteers and a caring, committed community, the food bank distributed 50 million meals to partner programs such as food pantries, soup kitchens, women’s shelters, senior centers, day care centers and Kids Cafes. In addition, Second Harvest’s 14-week culinary program teaches foodservice-based technical, life and employability skills to economically hard-pressed adults. Our community turns to Second Harvest’s partner agencies more than 71,000 times per week. To learn more about SHFBCF, visit http://www.feedhopenow.org/.
About The Americas Cake Fair 2017
More than 10,000 baking industry professionals and consumer cake enthusiasts from around the world will descend on Central Florida October 13-15 when The Americas Cake Fair makes its sweet return to the area. The largest trade and consumer show in North and South America dedicated to cake, chocolate, sugar arts and more will be held at the Orange County Convention Center in Orlando, Florida. The event, hosted by Satin Ice, will feature industry celebrity headliners, including TLC’s “Cake Boss” Buddy Valastro and other Food Network stars, more than 100 hands-on classes and demonstrations, cake competitions, live challenges, a sugar art fashion show and a VIP meet and greet with celebrities. For registration, event updates and more information, including special offers, visit http://www.cakefair.com/.

About Satin Ice / Satin Fine Foods, Inc.
Satin Fine Foods, Inc. is a world-leading rolled fondant manufacturer. Established in 2001, Satin Fine Foods developed the Satin Ice range of products to satisfy the demands of the world’s best cake artists. Known for its superior workability, consistency and taste, Satin Ice has become the premium fondant of choice for professional cake artists around the globe. For more information please visit www.satinice.com

About Ace Cafe
Ace Cafe is the most famous motor-diner on the planet. Since 1938, Ace Cafe London has been a mecca for those passionate about cars, bikes and rock ’n roll culture. The original location on London’s North Circular Road began as a transport cafe for truckers, then evolved into a popular destination for rock ‘n roll-loving teens riding motorbikes during the '50s and '60s. Today, the Ace has a multi-generational appeal from motorsports enthusiasts from all over the world. Ace Cafe North America holds the exclusive licensee rights in North America and South America for this world-famous brand. Ace Cafe Orlando is the first North American venue for Ace Cafe. Other Ace Cafe locations around the globe include London, Lahti, Beijing, Lucerne and Barcelona. For more information, visit www.acecafeusa.com