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November 5, 2017

World’s Most Expensive Dress Comes to Ripley’s Believe It or Not! Orlando


Orlando, FL (November 3, 2017) IAAPA attendees can see the iconic dress Marilyn Monroe wore when she famously sang “Happy Birthday, Mr. President” to John F. Kennedy on May 19, 1962 for his 45th birthday gala at Madison Square Garden. The dress will be on display for a limited engagement at Ripley’s Believe It or Not! Odditorium located at 8201 International Dr. in Orlando, Florida.

IAAPA attendees will receive free admission to view the exhibition if they show their badge November 13-17.

On November 17, 2016, Ripley’s Believe It or Not! set a new Guinness World Record for the most expensive dress sold at auction when they acquired the dress from Julien’s Auctions for a staggering $4.8 million.

Add in auction fees, and the dress cost over $5 million, making it the most expensive dress in the world.

“This is the most famous item of clothing in twentieth-century culture,” says Edward Meyer, VP of Exhibits & Archives for Ripley’s Believe It or Not!. Meyer has been acquiring items for Ripley’s for over 39 years and placed the winning bid on the dress. “It has the significance of Marilyn, of JFK, and of American politics.”

With the dress, other items from Kennedy’s birthday gala will be on display, along with other Marilyn memorabilia.

The dress will be on display for a limited engagement, starting on Thursday, November 9, 2017, and leaving after the new year.

About Ripley Entertainment
Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc. (www.ripleys.com) family of worldwide attractions, the global leader in location-based entertainment.  More than 14 million people visit its 100-plus attractions in 11 countries each year.  In addition to its 30 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.