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August 20, 2018

FIRST LOOK: EYEBOBS® GRAND OPENING EVENT ON SATURDAY, AUGUST 25 AT THE FLORIDA MALL


ORLANDO, Fla. (August 20, 2018) — eyebobs®, eyewear for the irreverent and slightly jaded, smashes through the traditional eyewear retail model with the grand opening of its newest brick and mortar location in Orlando, Florida.

eyebobs Grand Opening: Saturday, August 25
Join the eyebobs crew for grand opening events on Saturday, August 25 at the new eyebobs store at The Florida Mall, located on the southeast wing between the Dining Pavilion and Macy’s. The 1,137 square-foot space features the iconic and irreverent eyebobs aesthetic with edgy design elements, splashes of yellow and a spin on some of the world’s most iconic works of art.

Living Museum Themed Special Events: 1 to 5 p.m.
· Costumed living museum actors from Central Florida Community
· Complimentary fashion caricatures drawings with your new eyebobs
· Meet CJ of MIX 101.5
· Interactive framed selfie area: tag @eyebobs and use #myeyebobs or #eyebobsOrlando
· Enter for your chance to win two tickets to Our Greatest Hits presented by CFCArts Symphony Orchestra (available to Florida residents with valid ID).
 
Meet the Bobtender℠ Stylists
Bobtenders provide customers with a ‘no B.S.’ personal styling to help them select the frame that best suits their unique personality. Eyewear offerings include prescription readers, readers, sunglasses, reader sunglasses and blue light in daring, distinctive shapes, sizes and color options.
 
Let everyone else look like everyone else. There is an eyebobs frame to suit every mood, from cool and classic to edgy and avant-garde. Change your glasses and change everything. Because eyewear should make a statement; yours requires an exclamation point.
 
eyebobs are hand-carved from luxury Italian plastics and feature durable spring hinges that flex for a more comfortable fit. Lenses offer clear vision with less distortion, and all-in pricing for frames and lenses is $89 for readers, $199 for single-vision and $299 for progressives.
 
Fun in the Florida Sun 
Polarized is the gold-standard for sun lenses and should be on every Floridian’s must-have list. They offer 100 percent UV protection, reduced glare and outstanding color rendition. They even have anti-reflective coating on the inside of the lenses to keep distracting reflections at bay. Oversized styles like ‘Found Her,’ ‘Quarter Zip’ and ‘Birdie’ are on-trend – these look amazing and also provide great coverage for added sun-protection
 
New Arrivals for September 
Stripes. Collection features many popular eyebobs frame shapes made over in various stripes patterns. There are two new shapes – ‘Myrna’ and ‘Verna’ that have a feminine, cat eye feel.
 
Top 5 Trends for Fall Frames 
Tortoise. A classic color that’s always spot-on for fall – works perfectly with the richer colors of the season. Styles: Style Guy, Waylaid, Total Wit, Not Tonight
Thinner frames. Light weight and super wearable. A thinner frame continues to gain popularity over the thicker, ‘geek chic’ styles that have been popular in previous years. Styles: C Suite, Case Closed, Board Stiff, On Board
Metal. Frames made completely with meal or with interesting metal embellishments. Styles: Jim Dandy, Hung Jury, Hexed, Boarded, Patty Wagon, Paper Chase
Cat eye. A trend that shows no signs of going anywhere! Ranges from a full, vintage-inspired cat eye to just a hint of the shape. Styles: Not Tonight, Sugar, Miss Judged, Barbee Q
Oversized sunglasses. Evoking Hollywood glam, this trend has been popular for some time and shows no sign of going away. Styles: Founder Her, Fringe Benefits, Birdie, Charmed
 
The Backstory
eyebobs expansion is led by CEO Mike Hollenstein, who brought a wealth of retail experience to drive eyebobs’ launch of its prescription eyewear offerings in 2017 and is now leading the brand to break the mold of the bland eyewear shopping experience.
 
eyebobs first tested the brick and mortar model in October of 2017, when they opened their retail lab at the company’s headquarters in Minneapolis. The success of the space, which included their newly launched prescription line, provided eyebobs with the momentum to move forward with their first store opening at the Mall of America in May of this year and coming soon to The Florida Mall.
 
“Our retail strategy is one component of our broader awareness building campaign. Retail gives us the opportunity to bring our one-of-a-kind customer service experience to the dynamic mix of local and tourist audiences in Orlando. And, we can’t wait to arm even more consumers with the confidence to be their true selves,” explains Hollenstein.
 
It’s time to own your awesome in statement-making eyewear that helps you turn up the ‘WOW.’ For more information, visit www.eyebobs.comor follow eyebobs on FacebookTwitter and Instagram with #eyebobsOrlando.
 
ABOUT EYEBOBS

eyebobs, a Minneapolis-based eyewear brand for the irreverent and jaded, was established in 2001 after founder Julie Allinson recognized a need to create a line of distinctive, high-quality eyewear for people just like her. eyebobs quickly cultivated a rabid following for their bold, beautifully designed reading glasses. The company launched its prescription line in 2017, and today, eyebobs offers their unique designs in progressives, single-vision prescriptions, blue light frames, all-day readers and polarized sunglasses in addition to their signature readers. eyebobs opened its first ever retail lab in 2017 at its headquarters, the second location opened in May 2018 at the Mall of America and a third location is coming soon to The Florida Mall.