March 28, 2019

LEGOLAND® Florida Resort Debuts Newest and Largest Expansion With Opening of THE LEGO® MOVIE™ WORLD


Complete Theater to Theme Park Experience with Iconic Characters, Imaginative Rides and Tasty Tacos

WINTER HAVEN, FLA. (Mar. 27, 2019) – THE LEGO® MOVIE™ WORLD opened to enthusiastic visitors for the first time today at LEGOLAND® Florida Resort, taking guests on an immersive journey from the theater to the theme park!

Created in partnership with Warner BrosConsumer Products and LEGO®, the newest expansion features three new rides and numerous attractions, all inspired by the characters and themes of the worldwide blockbuster THE LEGO® MOVIE™ and the exciting big-screen animated adventure sequel THE LEGO® MOVIE™ 2: The Second Part.

“We couldn’t be more excited to officially open THE LEGO MOVIE WORLD,” said Rex Jackson, general manager of LEGOLAND Florida Resort. “THE LEGO MOVIE WORLD is a key piece to our expansion and growth as we further cement ourselves as a multi-day destination.”


The opening day celebration kicked off with a welcome from Jackson, highlighting all of the land’s new features, rides and attractions. Then, the youngest female rapper to ever sign a record label, That Girl Lay Lay (Alaya High), performed two songs from her latest album and the memorable “Catchy Song” from The LEGO Movie 2: The Second Part.

“I can’t believe this is happening,” said That Girl Lay Lay. “Theme parks are a kid’s biggest playground and I get to play and be a part of THE LEGO MOVIE WORLD grand opening! I’m soooo excited!!”

THE LEGO MOVIE WORLD marks the largest expansion in LEGOLAND Florida Resort history. The creative masterminds from Merlin Magic Making, the global creative and delivery division of parent company Merlin Entertainments Group, re-created downtown Bricksburg with its lovable characters, creative eating spaces and authentic city scape where guests can experience Emmet’s Super Suite and many other surprises!

“As we continue to grow our kids business, we are thrilled to partner with LEGOLAND Florida Resort, a leader in kids and family entertainment, to bring THE LEGO MOVIE franchise to life like never before,” said Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Consumer Products. “This highly-themed, colorful land is faithfully inspired by the characters, adventures and landmarks made popular in THE LEGO MOVIE films, and we are proud to bring this one-of-a-kind experience to our fans.”

Not only will guests feel like life-size LEGO minifigures in the heavily-immersive land, but they’ll also be able to enjoy some of the world’s most-advanced ride technology.

“THE LEGO MOVIE WORLD is a game changer for LEGOLAND Florida Resort,” said Keith Carr, project director of Merlin Magic Making. “The immersion and theming that we’ve incorporated into the area is unlike anything we’ve ever done. Our guests will have so much fun on all three rides, but the land’s marquee ride, THE LEGO MOVIE Masters of Flight encompasses the only 180-degree turn on a flying theater in the world.”

THE LEGO MOVIE Masters of Flight takes guests on a suspended ride aboard Emmet’s Triple Decker Couch surrounded by a full-dome virtual screen, giving the sensational feeling of flying through a world created completely from LEGO® bricks.

Unikitty’s Disco Drop takes guests through a rainbow-filled journey based on Unikitty and her many moods. Once on the ride, guests will swoop to the tiptop of Cloud Cuckoo Land, then drop, spin and bounce back down to earth in sync with Unikitty’s wide range of emotions, creating a thrilling and frenzied experience.

At Battle of Bricksburg, the only water ride at LEGOLAND Florida Resort, riders are challenged to stop DUPLO aliens from invading and stealing LEGO bricks by spraying water at targets from their boats. The riders aren’t the only ones who can enjoy playing in the water, outside of the ride will be water cannons for guests to spray and help the riders save the day.

“Our goal is to put a smile on every child who walks into LEGOLAND Florida Resort. By the looks of excitement on the faces of our guests, I know we accomplished that today,” said Jackson.

To continue the fun beyond the Park, guests can enjoy the ultimate vacation (or slumber party) just steps away at LEGOLAND® Hotel in the new THE LEGO MOVIE themed rooms. Designed with familiar scenery and beloved characters from the movie, no detail is left untouched. Adults can relax in their own room inspired by Emmet’s apartment, while kids dream of spaceship adventures in a separate children’s room themed after Benny’s Spaceship.

Also available on specific event dates, guests can purchase an “Access to Awesome” pass which provides early theme park admission to experience THE LEGO MOVIE WORLD attractions prior to park opening (8:30 a.m.-10 a.m.).

No matter where you stay or how you choose to spend your adventure, awesome awaits at THE LEGO MOVIE WORLD!
                                       
Buy your tickets now and be among the first to experience THE LEGO MOVIE WORLD https://www.legoland.com/florida/

About LEGOLAND Florida Resort

Built for kids 2-12, LEGOLAND Florida Resort is a multi-day vacation destination located just 45 minutes from Orlando and Tampa. The whimsical resort includes an interactive, 150-acre theme park with more than 50 rides, shows and attractions inspired by popular LEGO brands and characters, plus LEGOLAND Water Park, the 152-room LEGOLAND Hotel and the 166-room LEGOLAND Beach Retreat.
LEGOLAND Florida Resort is part of the Merlin Entertainments Group (LONDON: MERL).For more information, visit www.LEGOLAND.com/florida

About Merlin Entertainments plc
Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin now operates more than 120 attractions, 18 hotels and 6 holiday villages in 25 countries and across 4 continents. The company aims to deliver memorable experiences to more than 65 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its 29,000 employees (peak season).

See Merlin Backstage (www.merlinentertainments.biz/backstage or www.facebook.com/merlinbackstage) for an insight into how Merlin delivers memorable experiences to its many millions of visitors to its attractions.

Visit www.merlinentertainments.biz for more information.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

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