March 28, 2019

SPECIALTY CANDY RETAILTAINER, IT’SUGAR, TO OPEN NEW LOCATION AT MARGARITAVILLE RESORT ORLANDO’S SUNSET WALK

The Cheeky, Indulgent, and Humorous Retailer is set to open this weekend

ORLANDO, Fla. (March 28, 2019) – IT’SUGAR, the largest specialty candy retailer in the world, boasting an empire of over 100 retail locations, will open a new location at Margaritaville Resort Orlando’s Sunset Walk this weekend. 

IT’SUGAR creates an environment that fosters the greatest feeling of happiness and humor; allowing you to smile and laugh out loud without judgment. At IT’SUGAR, it’s not only about taste, it’s about attitude, and visitors feel that playfulness as soon as they walk into one of its locations.

“We are thrilled to open our third IT’SUGAR location in Orlando at the Margaritaville Resort. As the world’s largest specialty candy retailer, we think there is no better home than in the theme park capital of the world,” said Jeff Rubin, CEO & Founder of IT’SUGAR. “Our stores cater to people of all ages looking for a place to leave their troubles behind and immerse themselves in a playground of candy, humor, and unique gifts.”

IT’SUGAR’s 2,500-square-foot location in Orlando will offer the absurdly hilarious candy and novelty products that the brand is known for.  Among hundreds of confections, customers will find everything from over-the-top indulgences to ridiculously funny specialty items—like The World’s Largest Box of Nerds, cocktail-inspired gummy bears, and IT’SUGAR’s exclusive line of Saturday Night Live Candy.


Margaritaville Resort Orlando’s Sunset Walk is a beautiful outdoor district that is going through a phased opening and will soon offer over 30+ retail and dining hot spots, all within walking distance from the hotel, cottages and water park.

IT’SUGAR in the Margaritaville Resort Orlando’s Sunset Walk, located at 3230 Margaritaville Blvd., Ste E-140, will be open Monday through Thursday from 10 a.m. to 10 p.m., Friday and Saturday 10 a.m. to 11 p.m., and on Sunday from 12 p.m. to 8 p.m. For more information, please visit www.itsugar.com.

IT’SUGAR is a member of BBX Capital Corporation’s (NYSE: BBX) family of companies and a subsidiary of BBX Sweet Holdings, LLC.

About IT’SUGAR: Founded by candy veteran Jeff Rubin in 2006, this sweet experiential retail environment has become the largest specialty candy retailer in the world. The IT’SUGAR Empire consists of over 100 retail locations in U.S. hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Dallas, Houston, and Chicago. Known for their absurdly wonderful sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.   For additional information, please visit www.itsugar.com

About BBX Capital Corporation: BBX Capital Corporation (NYSE: BBX) (OTCQX: BBXTB), is a Florida-based diversified holding company whose activities include its 90 percent ownership interest in Bluegreen Vacations Corporation (NYSE: BXG) as well as its real estate and middle market divisions which includes its ownership interest of IT’SUGAR.  For additional information, please visit www.BBXCapital.com.

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