June 5, 2019

Falcon’s Creative Group and Cloudco Entertainment Announce Collaboration to Create Retail / Entertainment Experiences

Orlando, Fla (June 4, 2019) Falcon’s Creative Group, a global creative services firm, is honored and excited to announce a worldwide agreement with Cloudco Entertainment (formerly American Greetings Entertainment).

Falcon’s and Cloudco Entertainment will work together to develop retailtainment venue experiences that bring the Care Bears franchise to life. This expansion of the Care Bears universe will allow for a new dimension of interaction between the beloved characters and fans.

From greeting cards to iconic merchandise to multimedia experiences and more, the Care Bears franchise has proven to be a timeless brand dedicated to bringing happiness and fun to generations of fans. These future retailtainment experiences will allow guests to physically step into and explore their magical world. Featuring an immersive blend of vibrantly themed environments and seamlessly integrated interactive experiences, guests of all ages are taken on a hands-on adventure as they discover the Care Bear realms via media content and merchandise.

“We’re excited to team up with Falcon’s Creative Group to create new ways to engage with the Care Bears franchise, said Robert Prinzo, Head of Global Licensing, Cloudco Entertainment. “We have experienced great synergy with Falcon’s and look forward to bringing the Care Bears and Care-A-Lot to life with their team.”

“We are incredibly honored to be working alongside Cloudco Entertainment to expand the universe of such a timeless brand,” said Cecil D. Magpuri, President/Chief Creative Officer of Falcon’s Creative Group. “These future retailtainment venues will incorporate an exciting blend of technology and the colorful theming the Care Bears brand is known for, creating a one-of-a-kind guest experience.”

Be on the lookout for more information from Falcon’s Creative Group and Cloudco Entertainment regarding these experiences coming soon.

About Falcon's Creative Group:

Falcon's Creative Group delivers innovative, powerful experiences with breakthrough solutions. We design immersive experiences that challenge the limits of reality and fire the imagination. Our passionate, award-winning team of artists, filmmakers, engineers, architects, designers, and writers transform everyday reality, every day. Falcon's Creative Group is home to Falcon's Treehouse, Falcon's Digital Media and Falcon's Licensing. Visit: www.falconscreativegroup.com.

About Cloudco Entertainment:

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™ and its newest IP, Tinpo™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

About Care Bears:
Introduced in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages love these huggable bears from Care-a-Lot who inspire all to have fun, share and care. No strangers to television screens, they first appeared in their own television specials in 1983 and 1984, and then made the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. They got their first television series from 1985 to 1988, which is currently available to watch on Netflix. Care Bears & Cousins, a Netflix original series, launched in fall 2015, and continues to delight fans around the world. Care Bears: Unlock the Magic, a 2D animated series featuring a new look and home for the bears, launched early 2019 on Boomerang.

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