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Showing posts with label Legoland. Show all posts
Showing posts with label Legoland. Show all posts

October 11, 2017

LEGOLAND® Florida Resort Announces 12 Months of Awesome Events for 2018, Starting with LEGO® NINJAGO® Days in January

New NINJAGO ‘4D’ Film, Great LEGO Race VR Coaster, LEGO® Star Wars™, KIDZ BOP, Seasonal Parties and Return of Brick Dash 5K Highlight Year Full of Fun

WINTER HAVEN, Fla. (Oct. 11, 2017) — In 2018, LEGOLAND® Florida Resort will deliver 12 months of awesomeness with a blockbuster lineup of special events and grand openings throughout the year. It all kicks off in January with LEGO® NINJAGO® Days, three consecutive weekends of exclusive activities and entertainment devoted to the popular LEGO franchise, and the NINJAGO action continues with the opening of an exciting new theatrical attraction starring the cast of TV’s “LEGO NINJAGO: Masters of Spinjitzu.”

Mark your calendars for another brick-tastic year of fun at the place #BuiltForKids:

September 28, 2017

LEGOLAND® Florida Resort and Merlin’s Magic Wand Donating 20,000 Tickets to Benefit Florida Kids Impacted by Hurricane Irma

UNICEF Kid Power, Citrus Center Boys & Girls Clubs to Distribute Vacation Destination’s Largest-Ever Gift to Children in Need

WINTER HAVEN, Fla. (Sept. 28, 2017) — To lift the spirits of Florida children in the wake of Hurricane Irma, LEGOLAND® Florida Resort will donate 18,000 theme park tickets to the UNICEF Kid Power Schools program and 2,000 tickets to Citrus Center Boys & Girls Clubs, the Central Florida vacation destination announced today.

Made in conjunction with Merlin’s Magic Wand, the global charity of LEGOLAND parent company Merlin Entertainments (LONDON:MERL), the total donation is valued at more than $1.8 million. It represents the largest ticket giveaway in the resort’s nearly six-year history and is intended to brighten the lives of the storm-battered state’s youngest residents.

September 19, 2017

Three LEGOLAND® Parks to Transform Roller Coasters into Supercharged Virtual Reality Adventure

The Great LEGO® Race to Immerse Families in Exhilarating New Experience at Malaysia, Florida and Deutschland Resorts in 2017-2018

POOLE, ENGLAND (Sept. 19, 2017) – Prepare to take a ride on the wildest LEGO® race ever imagined when cutting-edge virtual reality technology combines with roller coaster thrills in an exhilarating new attraction opening in late 2017 at LEGOLAND Malaysia Resort, followed in 2018 at LEGOLAND Florida Resort and Germany’s LEGOLAND Deutschland Resort, UK parent company Merlin Entertainments Group announced today.

Developed under the supervision of Merlin Magic Making, the company’s global creative and delivery division, The Great LEGO Race will transform three existing “Project X” roller coasters into an exciting, high-octane experience that puts kids in the driver’s seat and asks, “Are you brave enough to face, race and beat the best of the best in all of LEGO world?”

September 2, 2017

LEGOLAND® Florida Resort Features Lightly Frightful Halloween Fun for Kids as Brick or Treat Returns in October

WINTER HAVEN, Fla. (Aug. 31, 2017) – The Halloween party #BuiltForKids returns to LEGOLAND® Florida Resort on seven dates in October, featuring a uniquely LEGO® lineup of spooky, kooky, brick-tacular activities. With new entertainment joining the fun this year, Brick or Treat Presented by Shutterfly is a can’t-miss event included with all forms of park admission — no extra ticket required!

Now in its sixth year, Brick or Treat includes a special Halloween-themed fireworks spectacular each event date (except Oct. 31), trick-or-treating in the theme park, exclusive character meet-and-greets, several hands-on LEGO building activities and giant LEGO models perfect for scary selfies and spooky snapshots.  The theme park will be cloaked in boo-tiful Halloween décor with fun activities around every creepy corner.

June 2, 2017

LEGOLAND® Knight Lights Promises a Renaissance of Fun for Kids, with Dazzling LEGO® Light Show, DJ Dance Parties, Lots of LEGO Building Activities and Much More

Signature Summertime Event is Exclusive to LEGOLAND Florida Resort

WINTER HAVEN, Fla. (June 1, 2017) – Hear ye, Hear ye! By royal decree, bedtime is herewith cancelled on 11 dates in July during LEGOLAND® Knight Lights, a festival of fun included with theme park admission at LEGOLAND Florida Resort.

New this year, the king and queen of LEGO® Kingdoms will knight guests during a nightly, “knightly” end-of-the-night party for kids that will light up the castle courtyard with a dazzling display enhanced by a special surprise visible only with complimentary viewing glasses.

Exclusive to the Florida vacation destination #BuiltForKids, this year’s event invites young lords, ladies, knights, knaves, princes and princesses to enjoy a renaissance of fun throughout the popular park, complete with hands-on LEGO builds, scavenger hunts, character meet-and-greets, high-energy DJ dance parties and a variety of challenges with cool LEGO prizes.

May 29, 2017

LEGOLAND® Florida Resort Donates Interactive ‘Imagination Station’ at Brevard County’s Patrick Air Force Base

Whimsical LEGO Decor Lets Kids Play While Service Member Parents Shop for Discounted Tickets to Popular Attractions

PATRICK AIR FORCE BASE, Fla. (May 26, 2017) — Imagination takes flight in an interactive play area designed by LEGOLAND® Florida Resort for the children of Patrick Air Force Base personnel, a whimsical space created in partnership between the Polk County vacation destination and the U.S. military facility.

Debuting June 1, the new “Imagination Station” gives kids a fun, engaging place to play while parents visit the base’s Information, Tickets & Travel (ITT) office, part of the military’s Morale, Welfare and Recreation services for enlisted men and women and their families. LEGOLAND Model Citizens worked with the base to transform a formerly plain space into a colorful celebration of play and creativity, donating all labor and materials.

May 6, 2017

LEGOLAND® Florida Resort Offers $99 Annual Pass for Six Awesome Attractions During Limited-Time ‘Flash’ Sale

Summer Fun Starts with Big Savings May 26!

WINTER HAVEN, Fla. (May 5, 2017) — LEGOLAND® Florida Resort will launch its biggest deal of the year on May 26 – $50 off the Awesomer Annual Pass, which offers admission to six separate attractions, including LEGOLAND Florida Theme Park and LEGOLAND Water Park.

From Friday, May 26 through Monday, May 29 — or while supplies last — the vacation destination #BuiltForKids will offer the Awesomer Annual Pass (valued at $149 plus tax) for just $99 (plus tax), an incredible value that provides a full year of unlimited admission to:

May 4, 2017

LEGO® Star Wars™ MINILAND Display Inspired by ‘Star Wars – Episode VII: The Force Awakens’ Coming to LEGOLAND® Florida Resort in 2018

WINTER HAVEN, Fla. (May 4, 2017) — As fans throughout the galaxy celebrate the Star Wars™ saga today, LEGOLAND® Florida Resort is announcing an exciting new addition coming to its LEGO® Star Wars™ MINILAND area in 2018 – an all-new LEGO display inspired by the worldwide blockbuster “Star Wars – Episode VII: The Force Awakens.”

LEGO® Star Wars™: The Force Awakens MINILAND Model Display will feature several scenes re-created with thousands of LEGO bricks, including memorable movie moments with Rey, Finn, Poe, Kylo Ren and BB-8, enhanced with lights, sound effects and animation. More details about this 2018 expansion project will be shared in the coming months.

May 1, 2017

LEGOLAND® Florida Resort Honors U.S. Police Officers, Firefighters and EMS Personnel with Free Admission Through May

Offer Valid for Active and Retired Heroes with ID at Theme Park Ticket Windows

WINTER HAVEN, Fla. (May 1, 2017) — Now through May 2017, real-life heroes dedicated to keeping our cities safe will receive FREE, single-day theme park admission at LEGOLAND® Florida Resort. In addition, eligible personnel can purchase tickets for up to four guests at a 50 percent discount.

This promotion is open to active and retired law enforcement, fire-and-rescue and EMT/EMS personnel working in the United States. Eligible positions include:

•           Fire-and-rescue first responders
•           Emergency medical services employees (EMT/EMS)
•           Municipal and county police and sheriff’s officers
•           Highway patrol officers
•           Corrections officers
•           State and federal law enforcement officers
•           Fish and wildlife field officers
•           U.S. Forest Service rangers
•           National Park Service officers
•           Homeland Security agents
•           Environmental protection officers

April 15, 2017

LEGO® Star Wars™ Days Takes Kids to a Galaxy Far, Far Away When Popular Event Returns to LEGOLAND® Florida Resort May 6-7 & 13-14

WINTER HAVEN, Fla. (April 14, 2017) — This May, the creativity of the LEGO® building system meets the thrilling adventures and beloved characters from “a galaxy far, far away” when LEGO® Star Wars™ Days returns to LEGOLAND® Florida Resort.

Authorized by Lucasfilm, this year’s event will double the fun on two weekends – from 10 a.m. to 6 p.m. Saturday, May 6 and Sunday, May 7, and from 10 a.m. to 7 p.m. Saturday, May 13 and Sunday, May 14.

April 14, 2017

KIDZ BOP Kids to Rock LEGOLAND® Florida Resort April 28-30 During Inaugural ‘KIDZ BOP Weekend’

Live Concert and Meet-and-Greet with The KIDZ BOP Kids Included with Park Admission

WINTER HAVEN, Fla. (April 12, 2017) — KIDZ BOP fans, get ready for the best news ever! The No. 1 music brand for kids will deliver three days of high-energy fun during KIDZ BOP Weekend April 28-30 at LEGOLAND® Florida Resort, an inaugural event exclusive to the multi-day vacation destination #BuiltForKids.
The KIDZ BOP Kids will kick off their 2017 Best Time Ever tour with two live concerts daily at the newly-renamed KIDZ BOP Stadium, an outdoor venue within the LEGOLAND theme park on the shore of Lake Eloise. The family-friendly shows will include songs from their latest album, “KIDZ BOP 34,” and other favorite pop hits that will get kids and parents dancing along. Meet-and-greet opportunities* with The KIDZ BOP Kids – Ahnya, Cooper, Freddy, Isaiah, Julianna and Sierra – will follow each concert.
All activities during KIDZ BOP Weekend, including the concerts and meet-and-greets*, are included with all forms of park admission. No extra ticket required!

March 4, 2017

LEGOLAND Florida Transforms Your Car into a LEGO-themed Ride with a GPS Game

WINTER HAVEN, Fla. – The road trip becomes a reward this Spring Break – thanks to LEGOLAND Florida Resort – who is launching a first-of-its-kind GPS adventure game built for kids that turns the road to LEGOLAND into a LEGO-themed ride as you drive. Featuring your favorite LEGOLAND characters and real-time Google Maps data, the journey becomes as fun as a day at the resort.

Download the free ‘Quest to LEGOLAND’ app from Google Play or the App Store to your smartphone or tablet. Designed for children ages 6-12, kids can choose a pirate, adventure, kingdom or beach theme and follow a LEGO Minifigure to the resort. Leveraging the Google Maps API, each route is mapped in real-time and transformed into a LEGOLAND adventure.

Instead of traditional step-by-step navigation, kids unlock themed missions, play car games, answer trivia questions, and learn about the world around them as landmarks they pass pop up on screen before their eyes. With 40 total games, thousands of landmarks, and contextual trivia, what you see in the app depends on the route you take so each trip is unique. Kids explore the journey as it happens, share new discoveries with parents and solve trivia questions together.

February 28, 2017

LEGOLAND Florida Resort to Celebrate 'The LEGO Batman Movie' with Exclusive Special Event Included with Park Admission

Theme Park #BuiltForKids to Deliver Bat-loads of Kid-Friendly Fun During The LEGO® Batman Movie™ Days March 4-5 & 11-12

WINTER HAVEN, Fla. (Feb. 28, 2017) – Super Hero. Crime-fighter. Master Builder. LEGO®  Batman™ is all of those and so much more. With the scene-stealing star of "The LEGO Movie™" starring in his very own big-screen adventure, "The LEGO® Batman Movie™," from Warner Bros. Pictures, Warner Animation Group and LEGO System A/S, LEGOLAND® Florida Resort will celebrate the Caped Crusader with an exclusive new event taking place March 4-5 and 11-12 at the place #BuiltForKids.

Developed with The LEGO Group and Warner Bros. Consumer Products, The LEGO® Batman Movie™ Days promise epic fun for kids and families, with everything centered on the beloved crime-fighter who "only works in black. And sometimes, very, very dark gray."

January 20, 2017

‘Fuller House,’ ‘Designated Survivor’ Stars Celebrate Grand Opening of LEGO NINJAGO World at LEGOLAND Florida Resort

Celebrities Gather Among Miniature LEGO Models of Landmarks From Cities Where Shows Are Set

WINTER HAVEN, Fla. — Stars of the Netflix Original Series “Fuller House,” including Jodie Sweetin, Michael Campion, Soni Nicole Bringas, Ashley Liao and Elias Harger, and Mckenna Grace, star of ABC’s “Designated Survivor,” visited LEGOLAND Florida Resort recently for the grand opening of LEGO NINJAGO World.

After the ceremony, the stars gathered in the theme park’s MINILAND USA, a large outdoor area filled with dozens of American landmarks made out of millions of LEGO bricks. The “Fuller Hours” cast members posed for photos among LEGO models of San Francisco landmarks including the famous row of Victorian-era homes known as the “Painted Ladies.” During the stars’ Jan. 12 visit, LEGOLAND Florida Resort presented Sweetin with a LEGO model of the real Victorian home used as the Tanner family residence on “Fuller House” and “Full House.” The large model was built by a team of Master Builders at LEGO Systems in Enfield, Conn.

Nearby, actress Mckenna Grace, 10, who plays the daughter of Kiefer Sutherland’s President Tom Kirkman on ABC’s primetime hit “Designated Survivor,” explored the Washington, D.C., area of the theme park’s MINILAND USA, which features miniature versions of landmarks such as The White House, the Washington Monument and the U.S. Capitol Building.

January 15, 2017

‘Fuller House,’ ‘Designated Survivor’ Stars Celebrate Grand Opening of LEGO NINJAGO World at LEGOLAND Florida Resort

Groundbreaking Interactive Ride Highlights Immersive Expansion Area at Multi-Day Vacation Destination #BuiltForKids

WINTER HAVEN, Fla. (Jan. 12, 2017) — Stars of the Netflix Original Series “Fuller House,” including Jodie Sweetin, Michael Campion, Soni Nicole Bringas, Ashley Liao and Elias Harger, and Mckenna Grace, star of ABC’s “Designated Survivor,” visited LEGOLAND Florida Resort Jan. 12, 2017 for the grand opening of LEGO NINJAGO World.

The all-new theme park land is filled with several hands-on, outdoor activities where kids can sharpen their ninja skills before the ultimate showdown on LEGO NINJAGO [NIN-JAH-GO] The Ride, a dazzling new attraction that blends 3D computer animation, “4D” effects and groundbreaking technology never seen outside a LEGOLAND theme park.

During a lavish grand opening ceremony attended by nearly 200 journalists and VIPs, the stars demonstrated several ninja hand moves kids can use to fight villains on the state-of-the-art “dark ride” where guests score points while blasting animated fireballs, lightning and more at waves of 3D villains. Joining the festivities were sibling ninja Kai and Nya [NEE-AH].

Kids can “become the ninja” in their very own LEGO NINJAGO adventure when they enter the martial arts kingdom inspired by the popular LEGO building sets and the “LEGO NINJAGO: Masters of Spinjitzu” TV show.

After the special effects-filled ceremony, the television stars joined social media celebrities stars Eh Bee Family and EvanTubeHD to greet media and excited fans along a red carpet within the lushly landscaped theme park land, including the kid hosts of LEGOLAND Florida Resort TV, an exclusive online video series.

LEGOLAND Florida Resort features more than 50 rides, shows and attractions inspired by the LEGO and DUPLO brands, including experiences based on “The LEGO Movie,” LEGO NINJAGO, LEGO NEXO KNIGHTS™, LEGO City, LEGO Technic and LEGO Friends.

For more information, visit, or call (877) 350-5346.

December 28, 2016

LEGO® Batman™ and KIDZ BOP Lead Unparalleled Lineup of Special Events at LEGOLAND® Florida Resort in 2017

Theme Park #BuiltForKids to Deliver Calendar Full of Kid-Friendly Fun – and It’s All Included with Admission!

WINTER HAVEN, Fla. (Dec. 27, 2016) – Gotham City’s Caped Crusader kicks off an awesome lineup of special events at LEGOLAND® Florida Resort in 2017, promising plenty of fun, fireworks and festivities at the popular vacation destination, including two all-new events.

Whether it’s fan-focused celebrations of blockbuster properties like “The LEGO® Batman™ Movie” and LEGOStar Wars™, an exclusive KIDZ BOP concert series or a unique spin on special occasions like Halloween, Christmas and New Year’s Eve, LEGOLAND Florida Resort offers an incredible calendar of kid-centric events that bring to life the limitless creativity of the LEGO brand.

Here’s what’s happening in 2017, our awesomest year ever:

The LEGO Batman™ Movie Days – March 4-5 & 11-12; new this year!
Super hero. Crime-fighter. Master Builder. LEGO Batman™ is all of those and so much more. Come meet Gotham City’s Caped Crusader during this celebration of the Warner Bros. feature film, which will include photo ops with the scene-stealing star, a themed scavenger hunt and LEGO Batman™-inspired LEGO build activities.

KIDZ BOP Weekend – April 28-30; new this year!
The No. 1 music brand for kids will deliver three days of high-energy fun during this inaugural event exclusive to LEGOLAND Florida Resort. Come see The KIDZ Bop Kids live in concert at The KIDZ Bop Theater as part of their 2017 tour, including songs from the forthcoming “KIDZ BOP 34” album and their version of the LEGO NINJAGO® theme song, “The Weekend Whip.”

LEGO Star Wars™ Days – May 6-7 & 13-14; two weekends this year!
Visit a galaxy far, far away during this Lucasfilm-authorized event, which features some of the most famous scenes from the Star Wars™ saga made out of 1.5 million LEGO bricks in our LEGO Star Wars™ MINILAND Model Display. Activities will include appearances by costumed Star Wars™ fans, LEGO building activities inspired by Star Wars™ characters, settings and stories, and a Star Wars™-themed costume parade for kids. It’s the only LEGO Star Wars™ theme park event in Florida!

LEGOLAND Knight Lights – Select dates in July, including Tuesday, July 4
When the sun goes down, the fun goes up during our signature summertime event, exclusive to LEGOLAND Florida Resort! The Good Knight offers extended park hours, uniquely LEGO light displays, opportunities to build alongside our Master Model Builders and meet-and-greet opportunities with one of the heroes of LEGO NEXO KNIGHTS™! Plus, enjoy a spectacular themed fireworks show over Lake Eloise to end the night, with a special patriotic show planned for the Fourth of July.

Firefighter Fridays – October 6, 13, 20 and 27
The National Fire Protection Association returns for our annual kickoff of NFPA’s Fire Prevention Week and a month-long celebration of real-life heroes. The event includes fun, educational activities that teach kids the importance of fire safety, plus opportunities to meet firefighters who keep our community safe.

Brick or Treat – Select dates in October
Our annual, all-day Halloween event promises lots of spooky, kooky fun throughout the theme park, including larger-than-life LEGO models, a costume parade, multiple LEGO build activities, trick-or-treating (with lots of candy!), exclusive LEGO character meet-and-greets, a Halloween-themed fireworks show, and much more!

Christmas Bricktacular – Select dates in December
Join us for lots of festive fun throughout the theme park as we celebrate the season with a giant Christmas tree made of thousands of LEGO and DUPLO®bricks, holiday-themed scavenger hunts and LEGO building activities, meet-and-greets with LEGO Santa and LEGO Toy Soldier, sparkling lights, beautiful decorations and even the occasional snow flurry! Plus, each date ends with a not-so-silent-night fireworks spectacular choreographed to classic holiday music.

Kids’ New Year’s Eve – Sunday, December 31 only
Ring in the New Year with our one-night-only party built for kids, featuring an exclusive dance party, park-wide LEGO building activities and special entertainment, and an awesome fireworks show that kicks off with the countdown to our giant LEGO “brick drop” – all before midnight!

All events are full-day experiences included with all forms of park admission and offer incredible entertainment and great value. No extra ticket required!

The best way to enjoy this incredible lineup of events is with our Awesome Annual Pass, which offers unlimited admission for a whole year to both LEGOLAND Florida theme park and LEGOLAND Water Park, along with many other great benefits. It’s a terrific value at just $99 plus tax for Florida residents.

Meanwhile, more than 50 rides, shows and attractions inspired by the LEGO and DUPLO brands can be found at the place where #AwesomeAwaits, including experiences based on “The LEGO Movie™,” LEGO NINJAGO, LEGO NEXO KNIGHTS, LEGO City, LEGO Technic and LEGO Friends.

For more information about visiting LEGOLAND Florida Resort, including savings on advance purchase of admission tickets, multi-tier annual passes, educational programs, services for guests with disabilities, VIP Experiences, Premium Upgrades, military discounts, on-site accommodations and much more, visit, or call (877) 350-5346.

December 14, 2016

KIDZ BOP Named Official Music Partner of LEGOLAND Florida Resort

Theme Park Performance Venue to Be Named ‘KIDZ BOP Theater’
Multi-Year Agreement to Include Creation of Resort Theme Song, Annual Concerts, Co-Branded Music Videos and Coordinated Support for the Launch of the LEGO® NINJAGO® World Theme Park Land
NEW YORK – LEGOLAND® Florida Resort and KIDZ BOP, the No. 1 music brand for kids, today announced a multi-year alliance that will make KIDZ BOP the official music partner for the popular Central Florida theme park. The partnership announcement coincides with the launch of the eagerly anticipated LEGO® NINJAGO® World, an exciting new theme park land set to open Jan. 12, 2017, where kids will “become the ninja” in their very own martial arts adventure inspired by the long-running LEGO franchise.

To celebrate the Florida park’s expansion, The KIDZ BOP Kids recently recorded an original version of the high-energy LEGO NINJAGO [NIN-JAH-GO] theme song, “The Weekend Whip.” In its music video, The KIDZ BOP Kids are joined by brother-and-sister ninjas Kai and Nya [NEE-AH] while demonstrating five “signature” ninja hand moves guests can use to defeat villains and capture the high score on LEGO NINJAGO The Ride, a groundbreaking attraction featuring technology never seen outside a LEGOLAND theme park. The video will debut Friday, Dec. 30, and play in-park at LEGO NINJAGO World.

KIDZ BOP music and imagery will be seen and heard throughout the Winter Haven, Fla., resort to entertain guests during their stay, in a first-of-its-kind collaboration for the multi-day vacation destination and music brand:
  • LEGOLAND Florida Resort will name its main performance venue “The KIDZ BOP Theater,” where The KIDZ BOP Kids will perform annually, along with other kid-friendly talent.
  • As the resort’s official music partner, KIDZ BOP will write and produce an original theme song for the Florida site, to be titled “Built for Kids.”
  • KIDZ BOP recently shot a music video and national TV commercial for their latest album, KIDZ BOP 34, on location at a LEGOLAND theme park.
  • A “Kids Go Free” coupon for a free child’s admission to LEGOLAND Florida Resort will be included in all physical copies of the album.
  • The partnership also will be supported by extensive social media activations, including a sweepstakes in which one lucky fan will win a trip to LEGOLAND Florida Resort to see The KIDZ BOP Kids perform.

“As the premier vacation destination built for kids, LEGOLAND Florida Resort is thrilled to join with the talented team at KIDZ BOP to deliver memorable musical experiences for our guests both inside the theme park and beyond,” said Rex Jackson, vice president of marketing and sales for LEGOLAND Florida Resort. “We look forward to showcasing KIDZ BOP in many creative ways together.”

“This partnership is the beginning of a tremendous collaboration that will bring KIDZ BOP to life in a completely new and meaningful entertainment experience,” said Victor Zaraya, president of KIDZ BOP. “We’re honored and thrilled to be working with LEGOLAND Florida Resort in this way and think that the next couple years are going to be a lot of fun for kids and families.”

The LEGOLAND partnership follows a milestone year for KIDZ BOP that included the brand’s 15th birthday, the debut of its first-ever fashion collection with children’s clothing brand Crazy 8, and its third annual “Life Of The Party” tour. The KIDZ BOP Kids have been named Billboard Magazine’s “#1 Kids’ Artist” for the seventh consecutive year, and KIDZ BOP 31 was the best-selling children’s album of 2016.

About LEGOLAND Florida Resort
Built for kids 2-12, LEGOLAND Florida Resort is a multi-day vacation destination located just 45 minutes from Orlando and Tampa that includes an interactive, 150-acre theme park with more than 50 LEGO inspired rides, shows and attractions, a world-famous botanical garden, LEGOLAND Water Park and on-site accommodations with whimsical LEGO theming – LEGOLAND Hotel and LEGOLAND Beach Retreat. LEGOLAND Florida Resort is part of the Merlin Entertainments Group (LONDON: MERL). For more information, visit

KIDZ BOP is the No. 1 music brand for kids, featuring today’s biggest hits “sung by kids for kids.” Over 17 million KIDZ BOP albums have sold since the family-friendly audio collection debuted in 2001. The best-selling series has had 24 Top 10 debuts on the Billboard 200 Chart; only three artists in history—The Beatles, The Rolling Stones and Barbra Streisand—have had more Top 10 albums. KIDZ BOP connects with kids and families through its best-selling music, popular KIDZ BOP Radio Channel on SiriusXM, music videos, consumer products and live tours. For more information, visit

December 8, 2016

Coca-Cola Beverages Florida, LEGOLAND Florida Resort and Select Walmart Stores Team Up to Make the Holidays Merry and Bright for Polk County Kids

TAMPA, Fla. - Now through Dec. 31, kids go free at LEGOLAND Florida Resort when guests purchase a new, unwrapped toy valued at $5 or more at dozens of participating Walmart locations in Central Florida, then donate the toy at the Winter Haven, Fla., theme park and purchase an adult ticket at the same time.  It's all part of a great promotion that unites Coca-Cola Beverages Florida, LEGOLAND, Walmart Stores, Inc., and Toys for Tots in a unique effort to brighten the holidays of deserving children.

In order to receive the Kids Go Free discount, the donated toy must be purchased at participating Walmart stores from Tampa to Daytona Beach, and dropped off in Toys for Tots collection bins at the theme park entrance. Walmart proof of purchase must be presented along with the donated toy to receive the Kids Go Free discount.

In addition, the purchase of an adult ticket is required at the time of the toy donation to receive the free child's ticket. This offer cannot be combined with other discounts or promotions, and adult tickets purchased prior to the toy donation are not eligible to receive the Kids Go Free discount.

The donated toys will benefit kids in Florida's Polk County, home of LEGOLAND Florida Resort, through the Toys for Tots program. A printable PDF list of all participating Walmart stores is available online at

The Kids Go Free offer, which is valid through Dec. 31, 2016, entitles guests to one free child's admission with the purchase of one full-price adult admission to LEGOLAND Florida Resort. Each qualifying toy is eligible for one Kids Go Free discount with purchase of single-day adult admission.

"This promotion is a perfect example of our partnership with our valued customers, Walmart and LEGOLAND Florida Resort," said Reginald Goins, chief operating officer of Coca-Cola Beverages Florida. "We are proud to be serving the community together during the holiday season."

Adrian Jones, general manager of LEGOLAND Florida Resort, said it's a perfect example of parent company's Merlin Entertainments' commitment to enriching the communities in which it operates.

"As a vacation destination built for kids, we're delighted to work with other businesses that share our desire to brighten the spirits of children," he said.

According to George Overstreet, co-coordinator of Toys for Tots Polk County, the effort is a welcome gesture of goodwill for the region's youngest members.

"Every child deserves a toy for Christmas," he said.

Meanwhile, on several dates through Dec. 21, LEGOLAND Model Citizens will greet shoppers at multiple Central Florida Walmart locations, with lots of fun for kids planned at each stop:

Thursday, Dec. 8
  • 10 a.m. to noon: 4444 W. Vine St., Kissimmee
  • 2-4 p.m.: 1471 E. Osceola Parkway, Kissimmee
Sunday, Dec. 11
  • 10 a.m. to noon: 5991 S. Goldenrod Road, Orlando
  • 2-4 p.m.: 11250 E. Colonial Drive, Orlando
Tuesday, Dec. 13
  • 1-3 p.m.: 13300 Cortez Blvd., Brooksville
Wednesday, Dec. 14
  • 10 a.m. to noon: 3101 W. Princeton St., Orlando
Friday, Dec. 16
  • 10 a.m. to noon: 2140 Bloomingdale Ave., Valrico
  • 2-4 p.m.: 11110 Causeway Blvd., Brandon
Tuesday, Dec. 20
  • 1-3 p.m.: 10237 Bay Pines Blvd., St. Petersburg
Wednesday, Dec. 21
  • 1-3 p.m.: 28500 State Road 54, Wesley Chapel
About LEGOLAND Florida Resort
Built for kids 2-12, this multi-day vacation destination located just 45 minutes from Orlando and Tampa includes an interactive, 150-acre theme park with more than 50 rides, shows and attractions, a world-famous botanical garden and the 5-acre LEGOLAND Water Park. LEGOLAND Hotel, located just steps from the theme park entrance, features 152 rooms and suites, each with its own LEGO theme and some with beautiful views of nearby Lake Eloise. Opening in 2017 is LEGO NINJAGO® World, an immersive theme park land with a groundbreaking, interactive ride inspired by the popular LEGO building sets and TV show, and LEGOLAND Beach Retreat, a lakefront resort with 83 themed bungalows offering 166 separate accommodations. LEGOLAND Florida Resort is a part of the Merlin Entertainments Group (LONDON: MERL). For more information, visit

About Coca-Cola Beverages Florida
Coca-Cola Beverages Florida (CCBF), headquartered in Tampa, Fla., is one of the largest independently owned and operated Coca-Cola bottlers in the United States. CCBF markets, sells, and distributes products of The Coca-Cola Company (TCCC) throughout Florida. CCBF offers soft drinks, bottled waters, juices, nutrient-enhanced water beverages, sparkling beverages, sports drinks, teas, and energy drinks. Through recent acquisitions in Central, North and South Florida, CCBF will be the leading, locally focused Coca-Cola bottler in Florida, employing more than 4,500 associates, operating sixteen sales and distribution facilities and four production plants. Please visit to learn more. 

December 1, 2016

COWABUNGALOW! LEGOLAND® Beach Retreat to Open April 7, 2017

LEGO® Themed Bungalows Will More Than Double Accommodations at LEGOLAND Florida Resort 

WINTER HAVEN, Fla. (Nov. 30, 2016) — LEGOLAND® Beach Retreat will welcome its first guests to discover endless fun in the sun when it opens April 7, 2017. LEGOLAND Florida Resort announced the grand opening date today during an exclusive media preview of the all-new accommodations.

Designed with the same attention to detail and kid-centric features that made LEGOLAND Hotel an immediate hit, LEGOLAND Beach Retreat is a village-style vacation resort with 83 beach-themed bungalows offering 166 separate rooms, each with whimsical LEGO® décor inside and out.

November 30, 2016

Celebrate the Season in a Uniquely LEGOLAND® Way as Christmas Bricktacular Returns

WINTER HAVEN, Fla. (Nov. 10, 2016) - On nine nights this December, LEGOLAND® Florida Resort celebrates the season with festive activities and entertainment when Christmas Bricktacular returns to the place #BuiltForKids! The annual holiday party invites kids to enjoy yuletide fun with a LEGO® twist throughout the popular theme park, with several new activities joining this year's lineup.